The cat is out of the bag. CTCW will no longer be CTCW on 1 April 2012. Campbell Tyson will be the name replacing Campbell Tyson Cooper White, something Jacqui our receptionist is greatly looking forward to. Have you ever heard someone rattling off a seven syllable name before she even gets to hers up to a couple of hundred times a day? Exhausting!
It does raise an interesting point, how important is a name? We believe it is very important for us. Campbell Tyson celebrated its 90th birthday on 1 March 2012. Admittedly, the name has changed many times over the years, but the Campbell name has been there longer than most. That cornerstone name has provided the impression of gravity and stability that the firm has stood for. The Tyson name has, through shared “real estate”, taken the same connection. The Cooper White aspect, not given up lightly, has contributed significantly to our culture, and while the names may not be on the letterhead, they still influence what we do and how we do it.
How will the name change affect what we do? It won’t. We will still be striving to go beyond what our clients expect in terms of performance and service. We will continue to be “thinking forward” rather than focusing on historical data, looking for opportunities for our clients.
You will no longer see a list of the Partners of the firm on our letterhead. Our Team approach to supporting our clients means that everyone on our staff is integral to the service we provide. Putting 56 names on our stationery would be over the top, however!
What you will see is different signage, different colours, a different motif and easier phone introductions in your dealings with Campbell Tyson. Same great service!
Till next time.
Lincoln Sharp - Thinking Forward 